Soft Drink Co. In Shootout Over 'Wild Bill' Trademark

Law360, New York (December 21, 2011, 3:26 PM EST) -- A company that owns the rights to the trademark for the name "Wild Bill" took a beverage company to court Monday over its use of the mark for Wild West-themed soft drinks like sarsaparilla.

Legendary Characters LLC lodged a suit against Wild Bill’s Olde Fashioned Soda Pop Co. owners George S. Niccolai and Glenn Niccolai, its manufacturer, and Wild Bill’s parent company Bluewater Inc. in New York federal court, claiming the defendants knowingly infringed on the trademark issued to the plaintiff by the U.S. Patent and...
To view the full article, register now.




Case Information

Case Title

Legendary Characters LLC v. Niccolai et al

Case Number



New York Southern

Nature of Suit



Katherine B. Forrest

Date Filed

December 18, 2011

Government Agencies

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.