Soft Drink Co. In Shootout Over 'Wild Bill' Trademark

Law360, New York (December 21, 2011, 3:26 PM EST) -- A company that owns the rights to the trademark for the name "Wild Bill" took a beverage company to court Monday over its use of the mark for Wild West-themed soft drinks like sarsaparilla.

Legendary Characters LLC lodged a suit against Wild Bill’s Olde Fashioned Soda Pop Co. owners George S. Niccolai and Glenn Niccolai, its manufacturer, and Wild Bill’s parent company Bluewater Inc. in New York federal court, claiming the defendants knowingly infringed on the trademark issued to the plaintiff by the U.S. Patent and...
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