Tackle Co. Targets Land O'Lakes In $40M Trademark Suit

Law360, New York (December 22, 2011, 9:15 PM EST) -- Land O' Lakes Tackle Co. Inc. slapped Land O'Lakes Inc. with a $40 million trademark and unfair competition suit Thursday in Illinois federal court, accusing the food and agricultural cooperative of confusing consumers and costing it investment dollars and business opportunities.

Land O'Lakes infringed a trademark covering the use of “Land O' Lakes” for fishing tackle, and confused customers after it started sponsoring fishing tournaments in the late 1990s, according to the complaint filed by Land O' Lakes Tackle, Land O' Lakes Outdoors Inc. and James...
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Case Information

Case Title

Hugunin et al v. Land O'Lakes, Inc.

Case Number



Illinois Northern

Nature of Suit



Honorable Joan B. Gottschall

Date Filed

December 22, 2011


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