Whose Followers Are They, And How Much Are They Worth?
Law360, New York (January 11, 2012, 12:47 PM EST) -- A judge recently ruled that PhoneDog.com, a Web-based community of cellphone information, has properly pled a trade secret and conversion claim arising out of Phonedog LLC’s allegations that it is entitled to certain Twitter followers that a former employee had built up during his four years at the company, where he worked as a blogger.
The case raises at least two questions. First, who owns a company Twitter account? Second, how much is a Twitter follower worth?