Anheuser Hit With Trademark Suit Over 'Ultimate Fan' Use

Law360, New York (January 19, 2012, 5:37 PM EST) -- A sports marketing firm dealt Anheuser-Busch Inc. a trademark and unfair competition suit in Louisiana federal court Wednesday over its use of the phrase “ultimate fan” in various Bud Light commercials and competitions over the past three years.

The plaintiff, Action Ink Inc., says it has held a registered trademark on “The Ultimate Fan” since July 9, 1985. It alleges in the suit that it sent Anheuser cease-and-desist letters in September and October 2009 for using “ultimate fan” language in a sports-centric campaign, and believed the...
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