Levi Sues Wet Seal Over Jeans Pocket Stitch Design

Law360, New York (January 20, 2012, 8:48 PM EST) -- San Francisco-based clothing retailer Levi Strauss & Co. on Friday hit The Wet Seal Inc. with a trademark infringement suit accusing its rival of violating its trademark for its signature M-shaped arcuate stitching pattern on Levi’s jeans pockets.

In its suit filed in California federal court, Levi Strauss claimed that Foothill Ranch, Calif.-based Wet Seal has not only violated its trademark for design, which Levi Strauss said it has used since 1873 to distinguish its products, but also three earlier settlement agreements between the companies that...
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