EU Again Rebuffs Ad Groups' Tracking Code Of Conduct

Law360, New York (March 6, 2012, 6:27 PM EST) -- Europe's national privacy regulators told two online advertising industry groups Thursday that their proposed code of conduct for data tracking was still too weak, saying the groups should adopt an international standards organization's Do Not Track mechanism.

The Article 29 Working Party, an advisory panel composed of data protection authorities from the European Commission and EU member states, previously rejected the self-regulatory initiative in December. The code failed to satisfy the requirements of EU privacy laws, it said.

The code calls for self-regulation by the Internet...
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