Big Social Media Initiatives, Big Legal Questions

Law360, New York (March 13, 2012, 1:44 PM EDT) -- On March 6, 2011, two major marketers launched new, innovative social media initiatives that merit attention not only for their business impact but for the legal issues they raise. First, American Express Co. announced the latest addition to its co-branded social media Card Sync programs, which already included Foursquare and Facebook, with its “Tweet Your Way to Savings” promotion.

Under this offering, Twitter users who link a particular American Express card to their Twitter accounts, and tweet specific hashtags promoting an American Express retail partner, will...
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