GTLD Registration — To Apply Or Not To Apply?

Law360, New York (March 15, 2012, 1:00 PM EDT) -- This week in Costa Rica, the Internet Corporation for Assigned Names and Numbers, commonly known as ICANN, is meeting to discuss domain name policy issues. Among the topics is ICANN’s recently launched application process for new generic top-level domains, which insiders refer to as gTLDs.

Top-level domains are the letters that come after the “dot” in a domain name. The most ubiquitous gTLD is the .com. ICANN’s new process however means that almost any word can serve as a generic top-level domain — including brands such...
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