Cravath, Simpson, Other Big Names Must Stay Hungry: Report

Law360, New York (March 23, 2012, 3:45 PM EDT) -- With the post-recession legal market still stagnant, even big-name firms — like Cravath Swaine & Moore LLP and Simpson Thacher & Bartlett LLP — with stables of high-level corporate clients need to grow to grab market share from hungry rivals, even if it hurts short-term profits, a new report on corporate legal spending says.

Using their reputations and profits to aggressively court new clients, instead of counting on their reputations to make new clients come to them, is a way these firms can maintain their slice...
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