Avoiding 'Natural' Disasters

Law360, New York (April 3, 2012, 1:40 PM EDT) -- Consumer products companies and retailers are facing an escalating barrage of lawsuits alleging that the claim “natural” on front of food and beverage labels is false or misleading, even though the packaging truthfully lists all the ingredients. At least 25 such putative class actions were filed this past six months in California alone. Some retailers, such as Whole Foods, have even begun pulling products from their shelves.[1]

No legal definition prescribes when a company may label its products as natural, and the list of accused ingredients...
To view the full article, register now.