Najafi-Owned Book Club Co. Snaps Up In-Flight Mag SkyMall

Law360, New York (April 4, 2012, 7:18 PM EDT) -- Direct Brands Inc. affiliate Bookspan, a media distribution company owned by private investment firm Najafi Cos., has picked up in-flight catalog and e-commerce specialist SkyMall Inc. for an undisclosed sum, Najafi announced Wednesday.

In addition to producing retail catalogs carried on airlines, Phoenix-based SkyMall has also made a name for itself in the loyalty industry, where it provides global brands with gift card and other merchandise programs, according to the announcement.

The companies did not disclose the terms of the transaction, including financing. Representatives for Najafi...
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