Dreyer's Licks Ice Cream Marketing Action In 9th Circ.

Law360, New York (April 5, 2012, 6:58 PM EDT) -- The Ninth Circuit affirmed Thursday that a proposed class of consumers cannot claim a Nestle SA subsidiary misleadingly marketed otherwise sumptuous ice cream as containing zero trans fat per serving, since, by federal regulators' definition, it contained zero trans fat per serving.

A three-judge panel also maintained that Dreyer's Grand Ice Cream Inc. did not deceptively market its Drumstick and Dibs ice cream products as "original" or "classic" just because it contained partially hydrogenated oil, an ingredient that was not in the company's supposedly healthier original...
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