Pom Juice Ads Were Misleading, FTC Judge Says

Law360, New York (May 21, 2012, 4:57 PM EDT) -- A Federal Trade Commission administrative judge said Monday that Pom Wonderful LLC had made false and misleading claims that its pomegranate drinks could fight diseases, but refused to force the company to seek government preapproval for future ads.

Judge D. Michael Chappell said in an initial ruling that some of Pom's ads had implied to consumers that pomegranate juice could prevent or treat heart disease, erectile dysfunction and prostate cancer, but that there was not enough evidence to back up these claims.

The judge didn't go as...
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