EU High Court Jump-Starts Formula One Trademark Row

Law360, New York (May 24, 2012, 6:41 PM EDT) -- The European Union's highest court on Thursday revived a challenge by the licensing arm of Formula One auto racing to another company's bid for an EU-wide trademark using the term "F1," ruling that a lower court improperly called into question the validity of Formula One's own marks.

Formula One Licensing BV holds both a community, or EU-wide, trademark and two national trademarks in two EU countries containing the term "F1."

When a French motor sports website called Racing-Live SAS sought an EU-wide trademark on a logo...
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