Pom Strikes Back With Ad Campaign In FTC Health Claim Row

Law360, New York (May 24, 2012, 6:27 PM EDT) -- Pom Wonderful LLC said Thursday that the Federal Trade Commission had publicly “oversimplified” a judge's ruling on whether the juice maker's advertising claims had been misleading, and said it was launching a major ad campaign to show it.

The company's new ads, which began running Thursday morning in The New York Times, The Huffington Post and the Los Angeles Times, boldly challenged the federal regulator, with headers like “FTC v. Pom” and lines asking consumers to “be the judge.”

The blitz follows an administrative law judge's...
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