Facebook Atty Urges FTC To Avoid Blanket Ad Disclosure Regs

Law360, New York (May 30, 2012, 7:22 PM EDT) -- The Federal Trade Commission shouldn't take a one-size-fits-all approach to devising advertising disclosure rules for social media outlets, Facebook Inc.'s advertising counsel said Wednesday at a panel discussion meant to guide the FTC's efforts in updating its 12-year-old online disclosure regulations.

Speaking at a social media panel at an FTC public workshop on advertising and privacy disclosures — organized to gather industry participants' views for commission staff to consider while updating a set of online advertising disclosure guidelines it has relied on since 2000 — Facebook's...
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