New Web Domains Present IP Headaches For Brand Owners

Law360, New York (June 13, 2012, 10:24 PM EDT) -- The international body overseeing Internet addresses on Wednesday unveiled the 1,930 applications it had received for new top-level domain names, from .google to .vodka, showing brand owners will face a daunting task as they seek to protect their trademarks amid the proliferation of domains, attorneys said.

While it appears that all the applications for new domains that include a trademark were registered by the brand owner — only Nike Inc. applied for .nike — there are scores of applications for domains consisting of generic terms like...
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