UK Watchdog Rejects False Ad Claims Over EA Game Endings

Law360, New York (June 14, 2012, 9:09 PM EDT) -- Britain's advertising watchdog on Wednesday rejected claims that Electronic Arts Ltd. misled players about the variety of possible outcomes to Mass Effect 3 and users' ability to shape these endings, allegations that mirror a consumer complaint recently brought to the Federal Trade Commission.

The U.K.'s Advertising Standards Authority launched its investigation after receiving three complaints over allegedly misleading representations on a website promoting computer game Mass Effect 3, which claimed that “the decisions you make completely shape your experience and outcome” and promised players “radically different...
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