Expedia, Booking.com Must Make Hotel Deals Clearer: Group

Law360, New York (June 22, 2012, 12:50 PM EDT) -- An advertising industry self-regulating group found Thursday that Booking.com BV and Expedia Inc. used calculations that could have exaggerated how many hotel rooms were offered at certain prices, recommending the sites monitor room availability and disclose restrictions.

The National Advertising Division of the Council of Better Business Bureaus reviewed challenges to Expedia's and Booking.com's use of so-called strike-through pricing claims, in which the original hotel room rate is crossed out and a sale price is shown. The regulator found these ads required extra monitoring, to ensure...
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