GCs Know Elite Law Firms Don't Come Cheap

Law360, New York (June 22, 2012, 6:23 PM EDT) -- Law firms hoping to attract clients in a tough marketplace need to achieve a balance when it comes to value, pulling in rates that maintain their elite status while ensuring they can deliver what a client pays for, according to a new report on branding in the legal industry.

Those firms that companies view as providing the best value don't necessarily charge the lowest prices, but clients perceive them as delivering the most bang for their buck, according BTI Consulting Group's report “2012 BTI Brand Elite:...
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