Whole Foods Says Vitamin Shoppe Stole Healthy Slogan

Law360, New York (July 13, 2012, 12:47 PM EDT) -- Whole Foods Market IP LP hit Vitamin Shoppe Industries Inc. with trademark infringement claims in Texas federal court on Thursday, accusing the health supplement seller of ripping off the phrase “Health Starts Here.”

Whole Foods claims Vitamin Shoppe has been using the phrase “Core Health Starts Here” in a new marketing campaign for its nutritional products, even though the supermarket chain has been using the majority of the slogan in its own advertisements since 2009.

The organics-friendly grocer — a Fortune 500 company that operates 310...
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