Target Can't Kick Class Action Over Toning Shoe Ads

Law360, New York (July 27, 2012, 9:37 PM EDT) -- A Minnesota federal judge ruled Friday that Target Corp. must face a proposed class action alleging it deceptively marketed its TrimStep toning shoes and citing scientific studies that allegedly showed other, similar shoes didn't offer their advertised health benefits.

U.S. District Judge Joan N. Ericksen denied Target’s motion to dismiss the suit, rejecting its arguments that its promotional statements that the shoes tone the wearer’s leg muscles and help improve posture — which plaintiff Erin Laughlin claimed led her to buy the shoes — are puffery....
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