Shark Boy Attacks Amazon Over Pint-Size Infringer

Law360, Los Angeles (August 1, 2012, 4:23 PM EDT) -- Professional wrestler Shark Boy sued Amazon.com Inc., Toys 'R' Us-Delaware Inc., FAO Schwartz LLC and others in Ohio federal court on Tuesday, claiming toys and other products featuring a cartoon character from the online children's game Poptropica infringe his trademarks.

The wrestler, born Dean Rolls, claims that a character using the name Shark Boy from Pearson Education Inc.’s Poptropica online game infringes and dilutes his registered trademarks, and that retailers also infringed by selling products like a plush doll featuring the shark-costumed cartoon boy.

Wednesday’s suit marked at least the second time Rolls has aggressively pursued companies he accuses of trading...

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