Ad Guidance Will Keep Social Media Cos. On FTC's Good Side

Law360, New York (August 17, 2012, 9:42 PM EDT) -- A word-of-mouth advertising trade association on Tuesday unveiled updated guidance on disclosures for marketing messages delivered through social media — recommendations attorneys say give marketers a concrete road map to the Federal Trade Commission's expectations in this space.

The Word of Mouth Marketing Association's social media marketing disclosure guide suggests best practices for disclosing the relationship between companies and the compensated advocates or employees who plug their products through social media.

The guidance says a policy should take into account the responsibility of the company and...
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