FTC Pounds Infomercial Co. Over Weight Loss Claims

Law360, New York (October 10, 2007, 12:00 AM EDT) -- The Federal Trade Commission has targeted the makers of an infomercial for allegedly deceiving consumers by promoting a weight loss book that claims to be “easy” but relies on severe dieting restrictions and daily injections of a drug that has not been approved for weight loss by the Food and Drug Administration.

The FTC filed a lawsuit on Oct. 4 in a Massachusetts federal court against infomercial makers Direct Marketing Concepts Inc. and ITV Direct Inc. and their owners for alleged deceptive advertising to promote a...
To view the full article, register now.

Law360 UK

UK Financial Services

Read Our Latest UK Legal News & Analysis

Financial Services Law360 UK and Insurance Law360 UK provide breaking news and in-depth analysis on U.K. and European Union regulation, enforcement, legislation, and litigation involving banks, investment firms, insurers, and more.