What Google's FTC Settlement Means For Your Company

Law360, New York (September 5, 2012, 12:11 PM EDT) -- Recently the Federal Trade Commission reached a record $22.5-million settlement with Google for consumer privacy violations of an earlier order involving what is called “online behavioral advertising” or OBA. The Google case is a roadmap for avoiding serious legal missteps for tracking of consumer interests in violation of a company’s own policies and claims that are commonly made and often overlooked.

In the Google settlement, the FTC sent a loud and clear message that it will not tolerate promises and claims made in fine print to...
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