What Google's FTC Settlement Means For Your Company

Law360, New York (September 5, 2012, 12:11 PM EDT) -- Recently the Federal Trade Commission reached a record $22.5-million settlement with Google for consumer privacy violations of an earlier order involving what is called “online behavioral advertising” or OBA. The Google case is a roadmap for avoiding serious legal missteps for tracking of consumer interests in violation of a company’s own policies and claims that are commonly made and often overlooked.

In the Google settlement, the FTC sent a loud and clear message that it will not tolerate promises and claims made in fine print to...
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Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.