FTC Guidance Reminds App Makers They Face Privacy Scrutiny

Law360, New York (September 5, 2012, 8:42 PM EDT) -- The Federal Trade Commission on Wednesday offered mobile application makers the first guidance on how to comply with truth-in-advertising and basic privacy principles, sending a strong signal that the agency intends to hold mobile app developers to the same standards as companies that operate online, according to attorneys.

While acknowledging that there is no “one-size-fits-all approach” to incorporating privacy and consumer protection safeguards into mobile apps, the FTC in its nonbinding guidance rejected the notion that small mobile app developers who haven't made any money from...
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