$11.5M FTC Acai Settlement Requires More Transparency: Judge

Law360, New York (September 13, 2012, 2:13 PM EDT) -- A New Jersey federal judge on Tuesday conditionally approved the Federal Trade Commission's $11.5 million deceptive marketing settlement with Circa Direct LLC over acai berry-based products, allowing for the settlement to go through without Circa admitting any liability while requiring the FTC be more transparent with its allegations by creating a web page.

Because Circa admitted no wrongdoing in the settlement, U.S. District Judge Renee Marie Bumb ordered the FTC to publicly back up its allegations that Circa falsely marketed acai berry-based products as promoting rapid...
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Case Information

Case Title

FEDERAL TRADE COMMISSION v. CIRCA DIRECT LLC et al


Case Number

1:11-cv-02172

Court

New Jersey

Nature of Suit

Other Statutory Actions

Judge

Renee Marie Bumb

Date Filed

April 18, 2011

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