Google Joins Do-Not-Track Trend With Newest Chrome Browser

Law360, New York (September 14, 2012, 9:38 PM EDT) -- Google Inc. unveiled a version of its Chrome Web browser Thursday that for the first time supports a mechanism that allows users to block online tracking, becoming the last major browser to join the self-regulatory movement being pushed by the Federal Trade Commission.

Despite committing to the growing do-not-track movement in February, the online giant had failed in previous versions of Chrome to enable the header that sends a signal to websites that users don't want their online activity tracked for behavioral advertising and other purposes....
To view the full article, register now.

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.