Pest Device Marketers Hit With False Advertising Suit

Law360, New York (September 21, 2012, 4:27 PM EDT) -- Global Concepts Ltd. Inc., which sells the Riddex electronic pest control system through TV ads, falsely advertises the effectiveness of the product, according to a putative class action removed to Florida federal court on Thursday.

Plaintiff Cathie Colvin’s complaint, originally filed in Florida state court in August, alleges she purchased a Riddex device in August 2010 from an Internet sales site after seeing the product advertised on TV and in a local drugstore.

“Shortly after receiving her Riddex device, plaintiff commenced use. Despite many weeks of...
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Case Information

Case Title

Colvin v. Global Concepts Limited, Inc

Case Number



Florida Southern

Nature of Suit

Prop. Damage Prod. Liability


Marcia G. Cooke

Date Filed

September 20, 2012

Law Firms

Government Agencies

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