L'Oreal Anti-Aging Creams Rely On False Ads, Suit Claims

Law360, New York (September 24, 2012, 3:22 PM EDT) -- L’Oreal USA Inc. on Friday was hit with a proposed class action in Florida federal court that alleges there is no scientific evidence to back up the advertised claims of its Lancome brand anti-aging creams and serums.

Plaintiff Constanza Nino says L’Oreal and Lancome have profited by misleading the public with claims that the products “boost the activity of genes and stimulate the production of youth proteins,” and promising “visibly younger skin in seven days.” The lawsuit follows a recent U.S. Food and Drug Administration warning...
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