FTC 'Green Guides': What The Changes Mean For Marketers

Law360, New York (October 3, 2012, 4:49 PM EDT) -- The Federal Trade Commission on Oct. 1 issued final revisions to its Guides for the Use of Environmental Marketing Claims, generally termed the "Green Guides," which were initially introduced in 1992 and last revised in 1998.[1] The release culminated a multiyear process of review and analysis, described by the FTC's chairman as a "Herculean effort."

The revisions delineate how the FTC intends to apply its existing powers prohibiting deceptive and unfair business practices to many of the latest environmental marketing claims and practices. Ultimately, after assessment...
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