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Expert Analysis

FTC 'Green Guides': What The Changes Mean For Marketers

Law360, New York (October 3, 2012, 4:49 PM EDT) -- The Federal Trade Commission on Oct. 1 issued final revisions to its Guides for the Use of Environmental Marketing Claims, generally termed the "Green Guides," which were initially introduced in 1992 and last revised in 1998.[1] The release culminated a multiyear process of review and analysis, described by the FTC's chairman as a "Herculean effort."...

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