Lessons Learned From In Re Compete

Law360, New York (November 1, 2012, 8:27 PM EDT) -- The Federal Trade Commission recently settled claims against a web analytics company involving allegations that the information it collected about users’ web browsing habits exceeded that which it stated in its privacy policy and FAQs. Analytics are important tools for web site and mobile app operators to understand their audience and increase traffic and sales. Claims such as these, however, demonstrate the need for companies to regularly review and ensure compliance with their data practices and policies.

Background of the Claim

The company involved in the...
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