Hostess Brands Look Appetizing To Rivals, PE Firms

Law360, New York (November 16, 2012, 8:31 PM EST) -- The liquidation of bankrupt Hostess Brands Inc., owner of the iconic Twinkie and Wonder Bread brands, will attract immediate interest from competitors and private equity firms looking to scoop up trademark rights and goodwill for the brands at a bargain price, attorneys said Friday.

Hostess, which filed for Chapter 11 bankruptcy protection in New York federal court in January, announced on Friday morning that it was liquidating the firm and winding down operations after it was unable to quickly end an employee strike, which was organized...
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