FTC Backs Ad, Marketing Self-Regulation In Cross-Border Trade

Law360, Washington (November 29, 2012, 3:26 PM EST) -- The Federal Trade Commission urged companies and industry groups Thursday to pursue self-regulation practices for advertising, marketing and consumer protection as cross-border transactions become more common in the global economy, saying voluntary standards can supplement or even surpass government enforcement efforts.

Because there are certain areas the FTC and other U.S. agencies cannot regulate due to constitutional rights or cross-border enforcement issues, commissioner Edith Ramirez encouraged companies to bridge the gaps in government oversight with their own or third-party enforced guidelines during the FTC's forum in...
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