Dunkin' Donuts 'Best Coffee' Motto Dismissed As Puffery

Law360, New York (November 29, 2012, 1:41 PM EST) -- The U.S. Patent and Trademark Office has ruled against a Dunkin' Brands Group Inc. unit's bid to trademark the slogan “Best Coffee In America,” calling the proposed mark “puffery” that simply touts the doughnut seller's coffee and isn't capable of functioning as a trademark. 

The USPTO on Nov. 9 issued a nonfinal office action on DD IP Holder LLC's application to trademark the phrase for restaurant and cafe services, refusing the registration and saying that the phrase was just a claim of superiority. The doughnut company,...
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