5 Steps That May Save Your Texting Program Millions

Law360, New York (December 14, 2012, 12:16 PM EST) -- On Nov. 29, the Federal Communications Commission granted a request for declaratory ruling filed by Soundbite Communications Inc.. The FCC held that a one-time text message confirming a consumer's request to opt out of receiving text messages, if it meets specific requirements, does not violate the Telephone Consumer Protection Act.[1]

The FCC considered what consumers would believe was within the scope of the original consent given to receive text messages. It determined that the original consent would include the opt-out confirmation if it does not contain...
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