What You Should Know About NAD False Advertising Claims

Law360, New York (January 4, 2013, 11:53 AM EST) -- Imagine your competitor begins running a nationwide advertisement that you believe is false. You worry that the ad will mislead your customers, impact your business, drain good will and hurt your bottom line. What are your options? Sue in federal court? Seek help from the Federal Trade Commission? Take your case before the Better Business Bureau's National Advertising Division?

The ideal approach depends on your business goals. A false advertising suit in federal court avails you to economic remedies as well as possible injunctive relief, but such cases can take years and be very expensive. FTC involvement certainly has a big...

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