Apple Looks To Squash Battery Maker's 'AppleJuice' Mark

Law360, New York (January 10, 2013, 4:52 PM EST) -- Apple Inc. has opposed an Oklahoma-based company's attempt to trademark the phrase AppleJuice for use on batteries, power adapters and cables, telling the U.S. Patent and Trademark Office last week that the mark would confuse consumers.

Apple filed a notice of opposition with the USPTO on Jan. 2,  seeking to have the regulator reject BetterPower Inc.'s bid to trademark the phrase. The AppleJuice mark is so similar to Apple's that it will likely dilute the computer giant's iconic brand and cause consumers to wrongly associate AppleJuice's...
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