Practical Tips For Responsible Social Media Marketing

Law360, New York (February 11, 2013, 1:34 PM EST) -- The Federal Trade Commission says advertisers who run social media advertising campaigns should mandate proper disclosures, make sure the people working on those campaigns know what the rules are, and monitor what those people are doing on behalf of the advertiser.[1] While these concepts are relatively easy to grasp, they can be challenging to execute. This article outlines several ideas advertisers should consider when designing such programs.

First, advertisers should review carefully their agreements with social media endorsers or — more likely — with the social...
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