Emerging Trends In The Advertising Self-Regulatory Council

Law360, New York (February 13, 2013, 12:06 PM EST) -- With the Mayan apocalypse threat behind us and 2013 well on its way, what does the future hold for advertising review and enforcement by the Advertising Self-Regulatory Council (ASRC)? To find out, I examined ASRC's recent activity and spoke with Lee Peeler, the ASRC's president and CEO.

The ASRC (formerly known as the National Advertising Review Council), establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children's Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program.[1] With this wide bandwidth of enforcement authority, Peeler...

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