Zynga Whacks Rival With 'MafiaVille' Trademark Suit

Law360, New York (February 20, 2013, 2:54 PM EST) -- “FarmVille” maker Zynga Inc. launched a suit in Maryland federal court Tuesday claiming Imagenesis Corp. is infringing its trademarks for its popular “Ville” themed games by way of Imagenesis' upcoming “MafiaVille” game.

The suit alleges that “MafiaVille” infringes numerous marks for a host of Zynga games such as “CityVille,” “PetVille” and “FrontierVille,” which users have associated with Zynga long before any use in commerce of “MafiaVille” by Imagenesis. Over 65 million people play Zynga's “Ville” games every month on platforms like Facebook and mobile devices, according...
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