Sens. Float Do-Not-Track Bill

Law360, New York (March 1, 2013, 5:51 PM EST) -- Sens. Jay Rockefeller, D-W.Va., and Richard Blumenthal, D-Conn., introduced legislation Thursday that would allow consumers to block companies from tracking their online activity, saying industry insiders have had plenty of time to come up with their own plan.

The Do-Not-Track Online Act of 2013 would prohibit websites from collecting personal information from users who ask not to be tracked online. However, companies could still collect data that is necessary to provide services users request, as long as companies first make the information anonymous and delete it...
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