Trademark Attys Make A Big Difference, Usually: Study

Law360, New York (April 11, 2013, 6:31 PM EDT) -- Businesses looking to register a trademark tend to fare better before the U.S. Patent and Trademark Office when they hire an attorney — especially when those applicants have scant experience with the registration process, according to a study obtained by Law360 on Thursday.

In the study, "Do Trademark Lawyers Matter?" assistant professor Deborah Gerhardt and professor Jon McClanahan of the University of North Carolina School of Law examined trademark-application statistics between 1985 and 2010 to tried to determine how much difference having a lawyer makes in...
To view the full article, register now.