CORRECTED: Bayer Wants Rival's Flea-Killer Ads Exterminated

Law360, New York (April 16, 2013, 3:29 PM EDT) -- Bayer Healthcare LLC sued a pet medication rival for false advertising and unfair competition Monday in New York federal court, claiming Sergeant's Pet Care Products Inc. is misrepresenting to pet owners that its flea- and tick-prevention products are superior to Bayer's.

Bayer says Sergeant's ads for the Fiproguard Max and Pronyl OTC Max topical parasiticides “lure consumers into thinking” incorrectly that they kill or repel 100 percent of fleas and ticks immediately, prevent more pleas from biting pets than Bayer's K9 Advantix and Advantage medications, and...
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