TV Ads Minimize Drug Risks: Study

Law360, New York (January 8, 2008, 12:00 AM EST) -- Amid rising concern over the ethics of direct-to-consumer advertising, a recent study by a group of university researchers has found that most prescription drug ads on television do not present a fair balance of information, especially when it comes to the risk of side effects.

The study, which analyzed a week’s worth of direct-to-consumer ads on broadcast and cable television, found that the average 60-second ad contained less than 8 seconds of side-effect disclaimers, while the average 30-second ad has less than 4.4 seconds of disclaimers....
To view the full article, register now.

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.