5 Awful Law Firm Ads To Avoid

Law360, San Diego (May 10, 2013, 10:38 PM EDT) -- Nothing can spread a law firm’s message faster than a great advertisement, but firms often fail to take risks, focus too much on their wins and accolades instead of their clients’ needs, and try to be everything to everyone, making for ads that are uninspired and ineffective, according to experts.

“Advertising can be the most powerful marketing tool when used appropriately,” said Ross Fishman, CEO of Fishman Marketing. “If it is done well, it can help achieve the firm’s marketing goals better than just about any...
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