UK Retailer Infringed Trademarks With Google Ads

Law360, Los Angeles (May 24, 2013, 4:23 PM EDT) -- A U.K. high court judge ruled on Tuesday that leading British retailer Marks and Spencer PLC infringed trademarks owned by flower delivery specialist Interflora Inc. when it bought Google keyword advertisements that misled online consumers into thinking that M&S was affiliated with Interflora's network.

Trying to horn in on Interflora's more popular flower delivery services, M&S bid on Google AdWords for the company's name so that M&S advertisements would pop up on the results page when Internet users searched for “interflora,” the judge said. Users who...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.