Most M&A Execs Lack A Social Media Strategy, Survey Says

Law360, New York (May 29, 2013, 2:59 PM EDT) -- A large majority of senior merger and acquisition executives see a role for social media such as LinkedIn and Facebook in helping companies achieve integration goals, but most lack a social media strategy specifically for M&A and don’t anticipate developing one, according to a survey released Wednesday.

The poll from Fasken Martineau on the use of social media in M&A found that only 32 percent of primarily U.S.-based top M&A executives reported using a social media platform to communicate a deal, but nearly half used social...
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