General Mills Beats False Ad Suit Over Nature Valley Bars

Law360, Washington (June 3, 2013, 6:24 PM EDT) -- A Minnesota federal judge on Friday threw out a putative class action accusing General Mills Inc. of deceiving consumers by marketing its Nature Valley granola products as “all natural,” saying consumers were adequately forewarned because the allegedly artificial ingredients were listed on product labels.

According to U.S. District Judge Michael J. Davis, General Mills didn't break a warranty or fraudulently misrepresent its products by labeling them as “100 percent natural,” because the granola product labels listed the offending ingredients.

Named plaintiffs Tracie Chin and Salvatore Montalbano...
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